Economic Impact Analysis of Direct Lender OnDeck

Analysis Group was retained by OnDeck, a cutting-edge direct lender to small businesses, to perform an economic impact analysis of business activity funded by OnDeck loans and author a white paper aimed at measuring the impact of these loans on US output and employment. The team, led by Managing Principal Brian Gorin, conducted a consumer behavior survey of the lender's small business loan customers and estimated the economic impact of the firm's loan activity. The team found that, as of May 2014, OnDeck's small business loans are responsible for $3.3 billion in business activity and 22,000 new jobs.