PBM Products, Inc. v. Mead Johnson

Our client Mead Johnson was sued by PBM Products. PBM alleged that Mead Johnson had falsely advertised with respect to claims on FDA requirements for infant formula. Analysis Group supported University of Virginia Professor Paul Ferris in the quantitative analysis of marketing metrics. Affiliate Laura Stamm provided damages analysis on behalf of Mead Johnson to demonstrate that PBM's sales had leveled off for reasons unrelated to Mead Johnson's advertising campaign.