Playtex Products, Inc. v. Procter & Gamble Company

Playtex counsel Latham & Watkins LLP retained Analysis Group in a false advertising case in which Playtex claimed that a Procter & Gamble (P&G) advertisement for feminine hygiene products contained a misleading comparison. We supported our academic affiliate Professor Joel Steckel, who evaluated market research and product tests conducted by both Playtex and P&G to assess the validity of the claims. Professor Steckel presented his findings at trial and the jury later returned a verdict in favor of our client.