COVID-19 and Bottom-Line Impacts in Trademark Litigation
QuickRead, 2020
The financial forensics newsletter QuickRead republished a Q&A with Analysis Group academic affiliate Joel Steckel about the complexities involved in quantifying harm in trademark litigation. QuickRead is published weekly by the National Association of Certified Valuators and Analysts (NACVA).
In “COVID-19 and Bottom-Line Impacts in Trademark Litigation,” Analysis Group Principal Rene Befurt and Vice President Anne Cai spoke with Professor Steckel, a professor of marketing at the NYU Stern School of Business. They discussed trademark protection issues emerging during the pandemic and new approaches for estimating the impacts of trademark dilution.
The Q&A was originally published in Forum 2020, the annual publication containing insights drawn from Analysis Group’s work and experience across its different practice areas
Read the interview in NACVA QuickRead
Read Forum 2020