David J. Reibstein

Education

Ph.D., marketing, Purdue University

Summary of Experience

Professor Reibstein’s research focuses on competitive marketing strategies, metrics, and product line decisions, among other topics. He has provided marketing management education and consulting research to companies in the consumer goods, pharmaceutical, and oil and gas industries, among others. His consulting activities have included numerous applications of conjoint analysis and other survey techniques in engagements spanning a wide range of products. Professor Reibstein has submitted expert reports and provided testimony on marketing and marketing research in several litigation matters, including analyses of smartphone features in a patent dispute, health claims in a false advertising dispute, and pharmaceutical detailing in a co-marketing dispute.

His recent work includes assessing strategies to address competitors’ reactions to marketing actions and developing metrics that link marketing decisions to financial consequences, which was published in his book, Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Professor Reibstein is also the author or coauthor of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement. Professor Reibstein has also written several papers on conjoint analysis and its validity and reliability. His research has been published in leading academic journals, including Marketing Science, the Journal of Marketing Research, and the International Journal of Research in Marketing.  

Professor Reibstein has been honored with more than 30 teaching and publishing awards, including the John S. Day Distinguished Alumni Academic Service Award from Purdue University’s Krannert School of Management. He has served as the chairman of the American Marketing Association board of directors and as the executive director of the Marketing Science Institute.

Provided Expert Testimony

• ContentGuard Holdings Inc. v. Google Inc.
• SNMP Research International, et al. v. Nortel Networks, et al.

Additional Cases

• Apple v. Samsung Trial (May 2014)
• SimpleAir v. Google, et al.
• The Vineyard House, LLC v. Constellation Brands U.S. Operations, Inc., and Constellation Brands U.S. Operations, Inc. v. The Vineyard House, LLC

• January 18, 2023

  Managing Principal John Jarosz to Co-Chair Patent and Trade Secret Remedies Summit

  Event: Litigating Patent and Trade Secret Remedies
  
  Host: Certified Patent Valuation Analyst Training Program

• June 7, 2023

  Analysis Group Affiliates to Join ABA Panel on the Role of Marketing Experts in Litigation, Moderated by Manager Kate Schofield and Organized by Vice President Anne Catherine Faye

  Event: Marketing Scholarship: Applications in Complex Litigation
  
  Host: American Bar Association (ABA) Antitrust Law Section and Advertising Disputes and Litigation Committee

• August 17, 2022

  Role of Academic Marketing Experts in High-Stakes Litigation Examined in Article Coauthored by Analysis Group

  Surveys & Experimental Studies
• February 12, 2021

  Analysis Group Works with Constellation Brands’ Mondavi Winery in Trademark Infringement Suit

  Commercial Disputes, Intellectual Property, Surveys & Experimental Studies