Rene Befurt
Education
Ph.D., marketing, University of St. Gallen; Dipl. Kaufmann (M.B.A. equivalent), University of Mannheim; M.B.A., Union College
Summary of Experience
Dr. Befurt is an expert in applying marketing research methods to litigation matters and strategic business problems. He specializes in developing survey experiments and choice modeling approaches in consumer surveys. He has served as an expert witness in survey and sampling matters, and has assisted academic affiliates in survey conceptualization, administration, and evaluation. Dr. Befurt’s many clients include the US Department of Justice (DOJ), the US Federal Trade Commission (FTC), the Office of the Attorney General of New York, Microsoft, Oracle, Keurig Dr Pepper, Fiat Chrysler Automobiles, Ford, General Motors, Toyota, the Louisiana Farm Bureau, Cree Lighting, Research In Motion, and Nestlé. He has testified at numerous depositions and trials.
As an expert witness, Dr. Befurt has worked on matters pertaining to patent infringement, trademark disputes, consumer disclosures, product liability, false advertising, brand reputation, and sampling. He has extensive experience developing experimental studies and usage surveys, as well as modeling consumer choice, including conducting and examining conjoint analyses. Dr. Befurt’s work also includes the evaluation and application of market research techniques in the finance and automotive manufacturing sectors. He has designed survey instruments, analyzed complex survey data, and created tools to allow clients to understand consumer preferences and market forces through market simulations. Dr. Befurt’s experience spans over two decades and includes numerous projects for automobile manufacturers in Europe and the US.
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Parody and Tarnishment: How Empirical Methods Can Aid Triers of Fact
IPWatchdog.com, May 19, 2023
2023 -
Recent Cases on “Green” Messaging in Food and Beverage Company Advertising
Top Food and Drug Cases, 2022, & Cases to Watch, 2023: Food and Drug Law Institute
2023Befurt R, Cai A, Kirk Fair R, Rowland H
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The Cambridge Handbook of Marketing and the Law
Cambridge University Press, 2023
2023Befurt R, Bucklin R, Cai A, Gersen J, Golder P, Kirk Fair R, O’Laughlin L, Schreck M, Simon P, Steckel J, Tucker C, Yeater A
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Consent Flows and Cancellation Processes: How To Spot Dark Patterns?
ABA Antitrust Law Section, 2023
2023Befurt R, Rowland H
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Lost Profits Damages: Principles, Methods, and Applications (second edition)
Valuation Products and Services, LLC, 2022
2022Kinrich J, Harry E
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The Use of Surveys in Lost Profits Analyses
Lost Profits Damages: Principles, Methods, and Applications, second edition, 2022
2022 -
Moore v. Trader Joe’s Co.
Top Food and Drug Cases: Food and Drug Law Institute, June 2022
2022Kirk Fair R, Befurt R, Liu, G
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Cigar Association of America et al. v. United States Food and Drug Administration et al.
Top Food and Drug Cases, 2021
2021MacMenamin N, Befurt R, Liu G
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Weighing the Benefits: How Much Weight Will Your Survey Have in Court?
Law Journal Newsletters: The Intellectual Property Strategist, August 2020
2020 -
How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions
Landslide. September–October 2019;12(1):51–54
2019Befurt R, Silk AJ
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Music Consumption and Marketing Science: Does Spotify Change Users’ Music Consumption?
LinkedIn, April 18, 2018
2018Befurt R, Neyens L
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The Tyranny of Market Shares: Incorporating Survey-Based Evidence into Merger Analysis
Corporate Disputes, Jul-Sep 2018
2018 -
Survey evidence to evaluate a marketing claim: Skye Astiana, Plaintiff v. Ben & Jerry's Homemade, Inc., Defendant
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
2018 -
Can benefit-based conjoint analysis benefit product design?
LinkedIn, January 31, 2017
2017 -
Disjunctions of Conjunctions, Cognitive Simplicity and Consideration Sets
Journal of Marketing Research (JMR); Jun 2010, Vol. 47 Issue 3, p. 485
2010
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May 30, 2023
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June 17, 2024
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June 11, 2024
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February 6, 2024
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October 24, 2023
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October 20, 2023
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July 18, 2023
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June 14, 2023
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June 1, 2023
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August 23, 2022
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August 2, 2022
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July 19, 2022
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February 8, 2022
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February 7, 2022
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December 16, 2021
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August 4, 2021