Anne Cai

Vice President
Anne Cai
Boston

Education

M.B.A., MIT Sloan School of Management; B.S., mathematics and political science, Massachusetts Institute of Technology

Summary of Experience

Ms. Cai applies consumer behavior and marketing research methods to litigation issues and strategic business problems, including false advertising, product liability, trademark infringement, patent infringement, competition, and data privacy matters. She has extensive experience developing and evaluating quantitative and qualitative research to assess marketing, branding, and consumer perception and behavior. Ms. Cai specializes in the application of market research methods such as consumer surveys, experimental studies, social media analyses, and statistical methods. She has assisted clients and supported leading marketing experts throughout the litigation process, from preparation of expert reports to preparation for deposition and trial testimony. Ms. Cai’s work spans a range of industries, including technology, consumer products and services, e-commerce, telecommunications, and media and entertainment.

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Anne Cai
Practices