Analysis Group Steers Walmart Through FTC Approval of Vizio Acquisition

March 28, 2025

Analysis Group was retained by Hogan Lovells on behalf of Walmart in its acquisition of smart TV developer Vizio. The $2.3 billion proposed transaction included Vizio’s SmartCast operating system for connecting customers with advertisers.

An Analysis Group team led by Managing Principals Emily Cotton and Rebecca Kirk Fair and Vice President Chanont “Big” Banternghansa assisted in Walmart’s responses to the Federal Trade Commission’s (FTC’s) voluntary information request and Second Requests. The team also responded to questions and supported initial antitrust evaluations before the FTC. Following a federally regulated waiting period, Walmart announced the completion of the acquisition on December 3, 2024.