Alixandra Barasch
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Education
Ph.D., marketing, The Wharton School of the University of Pennsylvania
Summary of Experience
Professor Barasch is an expert in marketing and consumer behavior who uses surveys and experimental designs to study how technology influences consumer perceptions, memory, decision making, and social interactions. Her research focuses on interpersonal communication in online contexts, consumer perceptions of pricing information, and perceptions of fairness regarding the impact of technological innovations, and she has testified as an expert witness on consumer perceptions of advertising. Professor Barasch has published her research in academic journals such as the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Marketing, and her work has been featured in global press outlets including The New York Times, The Washington Post, The Atlantic, and Fast Company. Her research accolades include the Association for Consumer Research’s Early Career Research Award and the American Marketing Association’s Erin Anderson Award for an Emerging Female Mentor and Scholar. Professor Barasch is the director of the marketing Ph.D. program at the University of Colorado Boulder, where she supervises several doctoral students. Previously, she was an associate marketing professor at NYU Stern School of Business and a visiting professor at INSEAD.