Marcello C. Santana

Vice President
Marcello C. Santana
Boston

Education

J.D., Boston University School of Law; M.S., applied communication research, Boston University; B.S.B.A., marketing and management information systems, Northeastern University

Summary of Experience

Mr. Santana specializes in the application of consumer behavior and marketing research methods to litigation matters involving trademark and trade dress confusion, secondary meaning, genericism, deceptive advertising, data privacy, and antitrust issues. His consulting work has spanned a wide variety of industries, including consumer products, financial services, e-commerce, and blockchain technology. Mr. Santana has experience designing quantitative and qualitative studies, administering surveys, analyzing complex data, and evaluating opposing experts’ work, and he has supported clients in all phases of the litigation process, including the drafting of expert reports and preparation for deposition and trial. His research has been published in IP Litigator and The Business Lawyer.

Marcello C. Santana
Practices